It is truly a Made in India brand right from the ideas, to designs and then procurement, production and the entire supply chain. Our unique prints are designed to spark ideas and tell new stories. Yes, you heard it right after her investment in ventures like the fashion styling platform called StyleCracker and a beauty e-tailer Nykaa she is back in the news for her next venture Ed-a-mamma. Each collection in Ed-A-Mamma is said to feature a signature print. # EdaMamma # ChildrenOfMotherEarth # ConsciousClothing # BetterTogether # ClothesToLiveIn # PlayWearForKids # TheHappyBean # KidsFashion # SustainableFashion # KidsClothing # … Ed-a-Mamma. The highest-earning woman in Forbes India’s Celebrity 100 list in 2019, 27-year-old actor Alia Bhatt has launched her own sustainable children’s brand called Ed-a-Mamma. The actress reveals she backed the conscious apparel brand to foster a love for nature among children The brand is pegged on storytelling and engaging with children at multiple levels. Ed-a-Mamma ensures utmost comfort to the children throughout the day, even while playing. Images Multimedia Private Limited Registered Office :- S-61 A, Okhla Industrial Area, Phase-II, New Delhi -110020 CIN:- U22122DL2003PTC120097 By FPJ Web Desk. Everything about Ed-a-mamma is homegrown. ️ To begin with, it’s a line of children’s clothing. Share. The brand is dedicated towards cutting down the waste produced during the making of the clothes and that the leftovers will be used in hair ties and potlis (Bags). Read stories listed under on Ed-a-Mamma. Bollywood Actor Alia Bhatt has launched a All-Indian and eco-friendly kidswear brand Ed-a-mamma. Also Read: Alia Bhatt: Stardom and Beyond Get App. Presenting Ed-a-Mamma! In April 2021, Ed-a-mamma will also launch its own e-commerce website. 119. Sania Kader . The bootstrap startup caters to children in the age group of 2-14 years. Ta da! Venturing into sustainable fashion, this kidswear brand offers a range of naturally sourced clothes for children in the age group of 2-14 years. December 04, 2020 Actress Alia Bhatt has now turned an entrepreneur by launching a sustainable and conscious clothing line for children, called Ed-a-Mamma. Ed-a-mamma offers clothes for children in the age group of 2-14 years Currently, the brand is available on the online babycare store FirstCry with clothes ranging from INR 350 All the clothes are environment friendly, made from natural fibres with plastic free buttons and trims. With storytelling as it's focus, Alia Bhatt's label Ed-a-mamma where you can start this journey. Actor Alia Bhatt, after investing in a few startups, has started an online clothing brand for kids called Ed-a-Mamma. Fully Homegrown: Alia Bhatt Launches Kidswear Brand Ed-a-Mamma thequint.com - Quint Entertainment. She has embarked upon with a fashion brand for kids – ranging 2 to 14 years called Ed-a-mamma. Ed-a-Mamma is a self-funded start-up brand that caters to children in the age group of 2-14 years. Actress, investor, and now an entrepreneur, Alia Bhatt has launched a conscious clothing line for kids called Ed-a-Mamma. What Is So Special About This Brand? Our fabrics are fibre based, we use AZO free dyes and our buttons and trims are plastic-free. (Also Read: Alia Bhatt Makes Us Say ‘Checkmate!' The actress with investments in platforms like Nykaa and Stylecracker, has fully funded Ed-a-mamma … 290.5k Likes, 804 Comments - Alia Bhatt ☀️ (@aliaabhatt) on Instagram: “Ed-a-Mamma Conscious clothing for children to live in ️ #Edamamma #ChildrenOfMotherEarth…” She also promoted the idea of environment-friendly clothing for a better future. The star celebrities are receiving clothes from the newly launched brand Ed-a-Mamma, they seem to be super happy with the clothes and praised Alia for her brilliant thought. Alia had earlier invested in e-commerce firm Nykaa, and fashion styling platform Stylecracker. The brand offers a range of naturally sourced and sustainable … The brand markets itself different from other competitors, by offering a range of naturally sources and sustainable apparel for children in the age group of 2-14 years. Bhatt has already invested in the beauty […] With nature themes. Fabrics have been made in local factories, garments have been manufactured across Delhi, Noida, Calcutta, Tirupur and Mumbai. Written By. The brand is currently available on online babycare store FirstCry, with the range starting at Rs 350. Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. By Cheena Khanna On Nov 26, 2020. Shop for 100% genuine Ed-a-Mamma products with Free Shipping COD options available.Girls As of now the brand is being run by in-house design, marketing and operation team. While it launched in October on Firstcry.com., Bhatt made the announcement on Instagram a few days ago. A completely homegrown brand, Ed-a-Mamma is currently available on the ecommerce platform Firstcry, and has sold 70 percent of its first season's collection in six weeks of launch. It offers sustainable clothes for children in the age group of 2-14 […] Actor Alia Bhatt launched Ed-a-mamma, a conscious clothing line for children, in October. Alia Bhatt Ed-a-mamma kids clothing venture. The brand even uses the leftover fabric to make hair ties and little potlis. Bollywood actress Alia Bhatt has launched her startup venture Ed-a-mamma in the kids wear category. Alia Bhatt has turned entrepreneur, launching her own kidswear brand Ed-a-Mamma. Alia took to Instagram to share the details about her brand, which is totally homegrown brand and fully atmanirbhar "Ta da! Ed-a-Mamma is a completely homegrown brand, which resonates with the ‘Vocal for Local’ ethos. And each garment comes with a seedball that takes kids (and parents) back to nature. Entertainment Bollywood Hot News. Buy Ed-a-Mamma Clothes & Shoes products online in India at best prices from Firstcry.com. Alia Bhatt recently launched her own brand, Ed-a-Mamma for kids below 14. Alia Bhatt talks about her new venture - a special clothing line for children. Ed-a-Mamma will be a series of products all designed to help us put our planet first … A couple of days ago, Alia Bhatt took to her social media and introduced her homegrown clothing brand for kids, Ed-a-Mamma! Alia Bhatt speaks about her brand endorsements. Ed-a-Mamma clothes are made keeping the environment in mind. Bhatt has been conceptualising an Ed-a-Mamma universe for two years. Presenting Ed-a-Mamma! Alia Bhatt launches Ed-a-Mamma - here's all you need to know about her clothing brand for children. Alia has plans to launch it on multi-brand e-commerce platforms like Amazon and Flipkart by early next year. Indian film actor Alia Bhatt launched her own conscious clothing apparel brand for children, Ed-a-Mamma, in October 2020.The brand caters to children aged two to 14. For 2 to 14-year-olds. Alia Bhatt has turned in an entrepreneur after the launch of her own startup venture in the kidswear category called Ed-a-mamma. Our garments have been thoughtfully designed and made. Actor and investor Alia Bhatt has launched a new apparel brand for children called Ed-a-mamma. Bhat discloses, “I am creating a world that children should want to experience, I’m very clear on that. Used clothes can be discarded in a compost pile once your kids have outgrown them. To begin with, it’s a line of children’s clothing. Nearly 70% of the stock of Ed-a-mamma has already been sold out since it was launched 6 weeks ago and Alia took to her Instagram today to share a few promotional pictures for the brand… With this clothing line, the actress is … The maiden run of the brand comes in three collections, including Veggie Squad, Friends of the Ocean, and Candyland, with apparel for little girls and boys ranging from tops, tees and shirts, skirts, dresses, jumpsuits and bottoms. e-paper. Alia has turned an entrepreneur and recently launched her apparel brand for children - Ed-a-Mamma. The maiden run of the brand comes in three collections - … Ed-a-Mamma is a brand that cares - about children and the earth. The brand uses buttons made from natural fibres. Actor Alia Bhatt recently took to Instagram to share details about her new line of children’s clothing, named Ed-a-Mamma. Shop from 136 Ed-a-Mamma Clothes & Shoes products, Discount up to 40%, Prices start from ₹ 224. It's made from natural fabrics. From na... tural fabrics to buttons that are plastic-free, we’re on a mission to make the world a better place, one garment at a time. The brand has a range of […] The buttons are not made of plastic. The Kalank star has launched a startup called Ed-a-mamma which caters to the kidswear category. It is a completely homegrown brand, which resonates with the ‘vocal for local’ ethos. Actor Alia Bhatt starts a children’s clothing brand Ed-a-Mamma; a sustainable clothing brand Bollywood actress Alia Bhatt after investing in Nykaa and StyleCracker is now into children’s clothing. The brand offers a wide range of naturally sourced and sustainable apparel for kids of 2-14 years. Actor Alia Bhatt starts a children's clothing brand Ed-a-Mamma; a sustainable clothing brand. The kidswear line’s core focus is on sustainability, and the clothes will be environmentally friendly, that is, made from natural fibers with plastic-free buttons and trims. 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